Privacy Policy

Last updated: February 20, 2026

On The Grow, LLC ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our MicrogreenTracker application ("the Service").

1. Information We Collect

1.1 Information You Provide

We collect information you directly provide to us:

• Account Information: Name, email address, and account preferences when you create an account
• Profile Information: Business information, contact details, and profile settings
• Customer Data: Customer names, business names, email addresses, phone numbers, physical addresses, delivery preferences, and order history
• Order Information: Order details, payment information, delivery instructions, and transaction records
• Grow Data: Tray information, crop varieties, sowing dates, harvest data, grow notes, and yield metrics
• Inventory Data: Seed stock levels, supplier information, cost data, and usage tracking
• Communications: Messages, feedback, support requests, and other communications with us

1.2 Information Automatically Collected

When you use the Service, we may automatically collect:

• Usage Data: How you interact with the Service, features used, time spent, and navigation patterns
• Device Information: Device type, operating system, browser type, IP address, and unique device identifiers
• Performance Data: App performance metrics, error reports, and diagnostic information
• Location Data: We do not collect precise device location. Our hosting or analytics providers may receive general region-level information (e.g., derived from IP address) where applicable for security or performance.

1.3 Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyze usage patterns and improve the Service
• Provide personalized content and features
• Ensure security and prevent fraud

You can control cookie settings through your browser preferences, but some features may not function properly if cookies are disabled.

2. How We Use Your Information

We use the collected information to:

• Provide and maintain the Service: Operate, customize, and improve the MicrogreenTracker
• Process transactions: Handle orders, payments, and business operations
• Customer management: Maintain customer records and communication preferences
• Analytics and insights: Generate reports, track business metrics, and provide recommendations
• Communication: Send service updates, respond to inquiries, and provide customer support
• Security: Detect fraud, prevent unauthorized access, and ensure data integrity
• Legal compliance: Meet legal obligations, enforce our Terms of Service, and protect our rights
• Business development: Develop new features, conduct research, and improve user experience
• Anonymous and aggregated data: We derive anonymous, non-personally-identifiable insights (e.g., crop growth times, harvest timing, grow methods, processes) from usage of the Service. Part of our business model and revenue around the app comes from using this data—for example, to create or license industry insights, benchmarks, or research. See Section 3.5 for more detail.

3. Information Sharing and Disclosure

3.1 We do not sell your personal information. We may share your information in the following circumstances:

3.2 Service Providers

We may share information with third-party service providers who assist us in:

• Cloud hosting and data storage
• Payment processing
• Analytics and performance monitoring
• Email and communication services
• Customer support tools

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.3 Legal Requirements

We may disclose information if required by law or if we believe in good faith that such disclosure is necessary to:

• Comply with legal obligations, court orders, or government requests
• Protect our rights, property, or safety
• Prevent fraud or security issues
• Enforce our Terms of Service or other agreements

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change in ownership or control.

3.5 Aggregated and Anonymous Data

We collect and use anonymous, aggregated data that cannot identify you personally. This may include information such as how long certain crops take to grow, harvest timing, grow methods, processes, yields, and similar operational patterns across our user base. We use this data to improve the Service, develop industry insights, conduct research, and for our own business purposes. Part of our revenue model around the app is derived from this anonymous data—for example, we may use or license aggregated insights about crop growth times, processes, and growing practices. We may share such anonymized or aggregated information with partners or for research, analytics, or business development. By using the Service, you acknowledge and consent to this collection and use of anonymous data as described here and in our Disclaimer.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication requirements
• Secure data centers and infrastructure
• Employee training on data protection practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Data Retention

We retain your information for as long as necessary to provide the Service and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Account data: Retained while your account is active and for a reasonable period after deactivation
• Transaction records: Retained for tax, legal, and business purposes as required by law
• Customer data: Retained while you maintain an active business relationship
• Usage data: Retained for analytics and service improvement purposes

When information is no longer needed, we will securely delete or anonymize it.

6. Your Rights and Choices

You have certain rights regarding your personal information:

6.1 Access and Control

You can:

• Access and update your account information through the Service
• Download your data in a portable format
• Delete specific records you uploaded
• Control notification preferences

6.2 Data Deletion

You may request deletion of your account and associated data by contacting us at microgreentracker@proton.me. We will delete your information within a reasonable timeframe, subject to legal and legitimate business requirements.

6.3 Marketing Communications

You can opt out of marketing communications by following the unsubscribe instructions in our emails or by contacting us directly.

7. Third-Party Services

The Service may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these external services. We encourage you to review the privacy policies of any third-party services you use.

8. Children's Privacy

The Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

10. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect, use, and disclose
• Right to delete your personal information (subject to exceptions)
• Right to opt out of the sale of your personal information (we do not sell personal information)
• Right to non-discrimination for exercising your CCPA rights

To exercise these rights, please contact us using the information provided below.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us: